Great Eastern Takaful Sdn Bhd (Great Eastern Takaful) has appointed Zafri Abdul Halim as the CEO, effective from March 1, 2013. Before, he was the company’s chief financial officer. Zafri holds a Master of Science in Project Management from George Washington University and a Bachelors Degree in Accountancy in addition to being a member of Malaysian Institute of Accountant and a certified Chartered Accountant. He said, Great Eastern Takaful will pursue its main strategies in penetrating the local market with its dual agency approach and direct agency under Great Eastern Takaful Own Agency (GOA).