Safa Investment Services - a global Islamic asset manager in in the Gulf region - was launched by Investor for Securities Company. The grand ceremony was held in Four Seasons Hotel, Al Riyadh, on the 8th of October 2012. According to the manager of Safa Investment Services, Mr. John Sandwick, professionally managed assets around the world are worth nearly $80 trillion. Muslims are in possession of about $3 trillion of them. Surprisingly, a huge extent of the money was not invested compliant with Shariah principles. It is a goal of Safa to provide Sharia-compliant investing opportunities and to produces profits larger than those of conventional investing.