Great Eastern Takaful has appointed Shahrul Azlan Shahriman as its new Chief Executive Officer (CEO). Shahrul Azlan was the Chief Distribution Officer in Prudential BSN Takaful, with local and international experience in multichannel distribution. Great Eastern Takaful Chairman, Datuk Kamaruddin Taib said Shahrul Azlan was the best person to steer the company given his vast experience and established track record. He added that in Malaysia there was tremendous potential for Great Eastern Takaful to serve the underinsured and fast-growing Islamic insurance market in the country.