The Dubai Chamber of Commerce and Industry's Centre for Responsible Business together with the Pearl Initiative organized a seminar on integrated reporting. The seminar was held in the Dubai Chamber's head office in Dubai on Wednesday 14th. Professionals in the areas of CSR, sustainability, finance and strategy occupied in listed companies, public sector, private companies, state-owned enterprises and family firms took part in the event. The major topic of the seminar was integrated reporting - what it was and what ossibilities there are to help businesses take more sustainable decisions. Also, means to enable investors and other stakeholders to understand how an organisation is really performing were discussed.