IslamicFinance.de

The U.S. startup scene has been marked in recent years by an influx of money from venture capitalists. Despite the free-flowing cash, some Muslim entrepreneurs feel they have been excluded, particularly those whose startups focus on the Muslim market. There are fashion startups, food startups, and finance startups. There’s a career website known as Executive Muslim in the works. The Muslim community is diverse, so startups in the market can’t approach consumers with a one-size-fits-all mentality. Many of these companies rely on their networks to promote products, advertising in mosques and online communities. Affinis Labs founder Shahed Amanullah argues that focusing solely on the Muslim consumer isn’t scaleable. If companies appeal to a wider base, everyone wins.