The Daaboul Industrial Group (DIG) was established in Syria by Mohammed Daaboul in 1976. After almost 40 years the family patriarch is still the acting chairman of the family-owned group and is considered as one of Syria's living legends. By increasing the revenues with consistent growth rates of 20%-25% per annum until 2013, Mohammed created one of the largest aluminum producers in the Middle East. The constant growth was not sustainable without someone clearly defining actual roles and responsibilities and creating a rigid reporting culture within the family. A future goal for DIG is to add senior professionals in key positions to the group.