The world's first Global Halal Data Pool offers massive trade opportunities for halal products and services providers, especially when it connects to the global data syncronisation network in August. Serunai Commerce Sdn Bhd Chief Executive Officer Amnah Shaari said in developing the platform it collaborated with the GS1 Council in Brussels, producer of 95% of global barcodes, which also runs the global data syncronisation network. Serunai Commerce, currently working with over 200 halal certification bodies, would act as the live verification centre for halal products and services using the Global Trade Item Number, as specified by the GS1 attributes.