Al Rayan Bank PLC, formerly known as Islamic Bank of Britain (IBB), has announced the appointment of Tim Sinclair as senior head of marketing and retail sales at its Birmingham office. Sinclair has played a role in the realignment of the bank’s sales channels, towards a more direct model. This has been achieved by developing the bank’s online capabilities, resulting in a 439% growth in direct sales between 2011 and 2014. Sinclair has also championed several research projects, which have helped Al Rayan Bank to develop a clearer understanding of the British Muslim consumer and business marketplace, a previously under researched area.