Malayan Banking (Maybank) has set up Maybank Islamic Asset Management (Maybank IAM) company in London. Maybank IAM's CEO Azmeen Adnan said the company aims to become a key player and catalyst in the development of the global Islamic asset management landscape. The company now offers a fixed priced Shariah real estate backed fund, the Amanah Hartanah Bumiputra, which has gained popularity among investors. In addition, it is managing direct equity portfolio mandates for haj funds and direct mandates investing in Asean countries. Collectively, a total of US$8 billion (RM25.17 billion) worth of Islamic assets under management resides within Maybank. Maybank IAM is owned by Maybank through Maybank Asset Management Group.