Fola Daniel, head of the National Insurance Commission (NIC), said the Nigerian insurance market has the capacity to become the biggest in Africa and one of the largest globally. However, a recent study shows that penetration rates of products and services offered by insurance companies are low. In order to achieve a higher coverage, the acceptance of insurance among the wider public needs to be increased. The rising purchasing power of many Nigerians may allow the industry to deepen its penetration and lift earnings.