His Excellency Ahmed Humaid Al Tayer, Chairman of Emirates NBD officiated the launch.
A focus of the bank's Singapore branch will be on wealth management, targeting High Net Worth Individuals (HNWI) from the Middle East who would like to base part of their offshore assets in Singapore. The branch will promote MENA (Middle East North Africa) investments to Asian High Net Worth Individuals who are currently under-weighted in their MENA exposure.