Neova Insurance, a joint venture by five companies, aims at atracting customers who are cool towards insurance because of the their religious concerns, said the chief executive officer Tuesday at a press meeting in Istanbul.
Neova Insurance succeeded to realize premium generation of 44 million Turkish Liras by the end of September.
The company’s strategy is established to keep current customer in the system, to be proactive, to share profits and add new customers to the system so on, Koç told the Hürriyet Daily News & Economic Review.
There are many peeople in Turkey who remain “frosty” to insurance companies “due to their religious concerns".
Target of Neova Sigorta founder partners of which consist of various affiliates of Kuwait Finance House, or KFH that is shown as the most important finance organization in its region with equity capital about 6 billion dollars and principal partner of which is Turkapital is to become one of important actors of the market.