Islamic finance needs social media

There are close to an estimated 500 million Muslim youth under 30, and they are social media-savvy, faith-inspired, connected to the Internet via their phones, and they are the middle class in the wait. Social media provide “access” to leaders, and leaders to constituents, where followers can favourite, share or comment; hence the companies, via their social media team, have an immediate or real time pulse on the sentiments of the people beyond traditional offline media sources on laws/regulations, developments, accomplishments etc. Social media is here to stay, grow and develop, and the young customers will be your best brand ambassador or your worst nightmare.