PwC Middle East family business survey shows need to 'professionalise' the family as well as the business

Family businesses must adapt faster, innovate sooner and become more professional in the way they run their operations if they are to remain successful. These are some of the findings of the second PwC survey of 44 family firms in the Middle East, titled The family factor: Professionalising the Middle Eastern family firm. Overall, this year’s survey indicates that family firms remain dynamic and resilient. Indeed, family businesses in the Middle East have been markedly more successful than their global counterparts. Middle East family businesses are also more ambitious in the medium term. The report can be downloaded at