BNP Paribas-INCEIF Centre for Islamic Wealth Management (CIWM) organised a conference on "Malaysia, the Future Global Private Banking Hub: Opportunities and Challenges". It showed that current trends towards regional financial integration have presented significant opportunities into the pool of savings of Asia’s expanding middle class, now more than 2.6 million high net worth individuals. These trends show the increasing demand for private banking by HNWIs with taste for more sophisticated consumer finance and wealth management products.