Dubai International Financial Centre (DIFC) said it invested in four innovative FinTech start-ups on Monday. The companies receiving funding are: Sarwa, a roboadvisory wealth management firm; FlexxPay, a cloud-based B2B employee benefits platform and two financial services platforms for migrant workers, Now Money and Go Rise. DIFC CEO Arif Amiri said the investments strengthened the free zone’s position as one of the world’s top 10 FinTech hubs. DIFC has rolled out a number of changes in recent months to attract top financial firms and strengthen its credentials.