Qatar Islamic Bank (QIB) has launched a new automated complaint management system, a system that helps customers to track the status of an issue and to understand what is happening at every step in the process. The complaint management system is accessible by all employees, ensuring that every person working for the bank is able to contribute to improving customer service. The moment a request/complaint is logged into the system, a text message (SMS) is sent to the customer providing a unique reference number related to the inquiry. This allows QIB customers to get easy updates on the status of their complaint any time. Upon a suitable resolution of each case, QIB customers receive a closing/confirmation SMS. Constantinos Constantinides, the bank's chief strategy officer said the new system would increase customers’ satisfaction and maintain their loyalty to QIB.