Growing demand seen for Islamic-themed media
A report titled 'Developments and opportunities in Islamic-themed television and online video content' identifies 188 Islamic-themed television and online channels globally. The report is produced by Thomson Reuters and Dubai Islamic Economy Development Centre (DIEDC) in partnership with DinarStandard. It identifies the main Islamic-themed broadcast media markets in the Organization of Islamic Cooperation (OIC) 57 member countries. OIC markets generated a total of $10 billion in advertising revenue during 2015. According to Abdulla Mohammed Al Awar, CEO of DIEDC, this report is proof of the sustainability of Islamic values that endure the test of time. Haroon Latif, director of Strategic Insights at DinarStandard, said that Muslim viewers were a key customer segment in the Culture and Recreation sectors. He added that there were significant untapped opportunities across genres in Islamic-themed media.
Syndicate
