Across the world, organisations can no longer define success or efficiency solely on the merit of financial results or revenue earned. Reporting is still very much driven by numbers, and performance is measured in terms of hard outcomes, rather than the more qualitative aspects. An integrated approach asks the management of an organisation to consider a wide variety of capitals — beyond financial and manufactured capital. The concept is fairly new to the GCC, sustainability has become a major focus for businesses and organisations of all kinds. Today, sustainability cannot be separated from other business practices and needs to be fully integrated into each function within the organisation.