This case study reports on three governance challenges overcome by a diversified family enterprise from the Kingdom of Saudi Arabia. One of the early lessons for the family was to separate emotions from business. They did this by appointing independent directors whose role was to set the strategy behind the business. In order to engage everyone, they established a family assembly, where each and every branch would always be fairly represented. The family assembly membership was and still is based on merit, and its chairman is always the eldest member of the family.