IslamicFinance.de

Emirates Islamic announced the launch of Social Banking, offering banking services via Twitter, making it the first Islamic bank in the UAE to offer banking services on a social media platform. Faisal Aqil, Deputy CEO, said banking via twitter is especially relevant given the UAE’s advanced social media and mobile phone penetration. Customers will be able to perform select transactions such as balance enquiry, view their last few transactions, and make enquiries about their accounts or credit cards with a simple tweet. To maintain privacy and confidentiality, the bank will only respond to customer queries via a direct message.