IslamicFinance.de

In Mongolia, a project assisted by ADB and the Japan Fund for Poverty Reduction used storytelling to help people protect themselves through saving and financial planning. The global financial crisis and a dry spell followed by another dzud or a long severe winter in 2008 to 2010 pointed out the obvious: with no financial safety nets, the most vulnerable households needed financial education. The project developed a soap opera called A course that helps you become a millionaire, which became the second most watched program nationwide in 2015. The plots were based on the information needs of the target viewers – 24 issues were identified, translated as behavioral messages and included in the scripts.