Despite a growing Muslim population across the world, the Halal tourism sector is still “completely under-serviced” with growing urgency for quicker investments. According to Andy Buchanan, event manager of the World Halal Travel Summit, there are many untapped markets where supply is low including India, China, and Europe. Halal tourism packages must adhere to Islamic beliefs and practices, which include offering Halal food and non-alcoholic drinks, and having separate swimming pools and spa facilities for men and women. Today, the sector is worth $140 billion a year, with the figure expected to reach $250 billion by 2020, marking a 6.5 per cent annual growth rate.