How to hack the mainstream discourse on ending poverty

In less than three weeks’ time, the world’s heads of state will gather at the United Nations in New York to officially adopt the post-2015 development agenda, known as the Sustainable Development Goals (SDGs). According to the campaign group The Rules, there’s so much wrong with the SDG process that its 17 goals and 169 targets are not only misleading and inadequate, but even dangerous. They argue that while the SDGs represent a significant step forward by aspiring to completely eradicate extreme poverty by 2030, the new agenda fails to provide an answer for how to realise its objectives within the means of our shared planet.