There are some misconceptions about Islamic banking in Oman, which need to be dispelled through raising awareness about this sector, Dr Jamil El Jaroudi, chief executive officer of Bank Nizwa said. El Jaroudi noted that they do not want to simply replicate what is out there in the conventional banking and continuously try to innovate and build an industry based on Sharia objectives, and not necessarily just to be Sharia-compliant. However, during the initial phase, they do have to provide alternatives to the current conventional products to suit the demand of customers, he added. Another misconception is that Islamic banking is similar to a social philanthropic entity. Nevertheless, Islamic banks are commercial and profit oriented businesses.