Demand for Islamic Finance in Canada at the retail level s increasing. Awareness is strongly rising and demand is following suite. So far, Islamic finance clients and interested potential clients are Muslims. As per Statistics Canada, the Muslim community is rapidly growing in Canada, the majority of Canadian Muslims being in the province of Ontario. So naturally, that's where the institutions are concentrating their marketing efforts with a few expanding to reach all the way to the province of British Columbia. The most popular product is hands-down real estate, be it residential or commercial.The technical knowledge of Islamic finance is, for the most part, basic. Islamic finance in Canada is in the calm before the storm.