In EY’s World Islamic Banking Competitiveness report, EY monitored 55,884 Islamic banking customer sentiments in the UAE on social media as part of a wider study. According to the study, UAE banking clients were most satisfied with customer service. Customer feelings were mixed with respect to branch experience, online banking and phone banking. The study of social media comments has revealed an improvement opportunity for Shariah-compliant banks with respect to products and services, which were ranked the lowest in terms of customer satisfaction.