Malaysian financial services firms have an excellent opportunity to play a role in the growth of Islamic finance in the Gulf region, said Mohammed Ayman Al Tajer, director of financial institutions supervision directorate in Bahrain. Vast opportunities in the Gulf are helped by strong economic growth and demand for more sophisticated financial services. There are also opportunities in areas such as insurance and fund management as the financial sector in the Gulf continues to diversify. He added that standardisation remains the key challenge in the industry, as well as lack of trained professionals and scholars and awareness of Islamic finance.