Dubai Chamber of Commerce and Industry's Sustainability Network members, in cooperation with the United Nations' World Food Programme (WFP), took part in a 'Rice Bowl Challenge' to raise awareness amongst employees on the issue of hunger and mobilise funds for WFP in the fight against world hunger on World Food Day. The Rice Bowl Challenge was a call to corporates to replace their regular lunch with a bowl of plain rice for the day. It was carried out under the umbrella of 'Eat and Feed' a fundraising initiative by the Al Aroud Group a member of the Dubai Chamber Sustainability Network. The funds collected will go to the WFP to provide food assistance to families most in need across the Middle East.