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Nearly 60 per cent of the world’s family-run businesses are struggling to find external finance to fund investment with 58 per cent of family businesses currently seeking external financing to fund their investment plans, according to KPMG. Despite family businesses creating more than 70 per cent of the global GDP, many say they find their fund-raising options limited and finding the right strategic investment partner can pose a challenge. KPMG has identified one possibly underutilised route for investment with the involvement of high-net-worth individuals (HNWIs), many of whom have family business experience as well as significant investment capital. According to the Survey, the top priorities of HNWIs and family owned businesses align, meaning that family businesses and HNWIs could prove to be highly compatible partners.