Ahmed Bin Sulayem, Executive Chairman, DMCC, announced the launch of the organisation's latest CSR initiative, the 'DMCC Foundation'. The ' DMCC Foundation' will be a non-denominational fund to be governed by independent trustees appointed by the DMCC Executive Chairman to oversee the disbursements of funds. All DMCC employees will be encouraged to contribute 2.5 per cent of the average saving potential of their annual salary. The DMCC Executive Chairman has already led by example in doing so. Ahmed Bin Sulayem hopes to encourage other organisations in Dubai to take on the CSR challenge to bring the UAE to forefront of donating nations in the future.