Bank Islam Eyes RM500 Million Deposit In Next Al-Awfar Campaign

Bank Islam Malaysia Bhd is targeting to achieve a total of 140,000 savings and investment accounts with total deposits of RM500 million in its next Al-Awfar campaign. The campaign will likely be held in the second half of this year until year-end. Following this, the bank would have a total of one million Al-Awfar accounts with total deposits of RM2.5 billion. For the next Al-Awfar campaign, more than half a million ringgit is planned to be spent on advertising and promotion. To participate, new customers are required to open accounts with a minimum deposit of RM1,000 while existing Al-Awfar account holders can top up with a minimum deposit of RM1,000. Depositors have to maintain a minimum balance of RM1,000 in their accounts at all times for a four-month period to entitle them to take part in the campaign.