The book Startup Rising, from the author Christopher Shroeder, is perhaps the first major portrait of the startup scene in a region that is often deeply misunderstood. It describes the desire of young people in the GCC and MENA regions to have social impact through their business ventures. It also tells the story of how businesspeople have used technology to work around cultural barriers and institutional challenges. Most importantly, the book attempts to map out the entrepreneurship ecosystem in the region. Shroeder sees three groups of people shaping the MENA entrepreneurship ecosystem: Investors, Conveners and Recognizers. They are all engaged in their societies, because they feel a sense of national pride and a desire to level the playing field for all businesses to compete.