There is an increasingly loud chatter brewing about halal food in non-Muslim countries and amongst a segment of Muslims, and, it seems, it’s not all positive. The differing reactions should be a basis for a multi-jurisdiction primary-based research on the rational for halal and kosher in non-Muslim countries, as this may provide a blueprint for positioning, placing and promoting, especially benefitting suppliers. Today, there is no global halal industry body like Bahrain-based AAOIFI or IIFM or Malaysia-based IFSB to provide guidelines. It is hoped that the Standards and Metrology Institute for Islamic Countries (SMIIC) would, one day, roll off the tongue for halal as AAOFI, launched in 1991, is for Islamic finance concerning accounting and auditing.