According to the GCC Wealth Insight Report 2014 by Emirates Investment Bank (EIB), 59 per cent of the GCC millionaires prefer a local bank to help them manage their money. 38 per cent of the respondents cited perceived security and trust as the main reasons for their preference. Nearly three in ten (28 per cent) said they believe local banks have a better understanding of the local regulations or the market. When choosing a bank to manage their money, the millionaires consider an institution’s level of service, brand and reputation and fees before making a decision.