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According to a recent focus group held in Dubai by ACCA (the Association of Chartered Certified Accountants), a common definition of what sustainability is and what it means in the UAE would help to encourage more companies to invest in creating their own corporate sustainability reports on a regular basis. The UAE focus group brought together 11 high level delegates representing a range of organisations. Whilst the level of sustainability reporting is currently low in the UAE, it was felt that sustainability reporting should play an important role in the development of the UAE in the years to come. Represantatives of the ACCA hope that these discussions will make a difference in helping to change perspectives and show just how important corporate sustainability reporting is to helping the UAE’s growing economy maintain its momentum.