Job Description
• Define Bank’s Retail Banking branding strategy in conjunction with Head of Marketing. Positions and develop the brand in-line with the banks overall strategy.
• Create an integrated sales and marketing strategy for the Retail Banking division. Reviews with GM- Retail Banking and Head of Marketing to gains necessary approval.
• Develop and manages implementation and roll-out of sales and marketing plans to achieve income, profit and market share growth objectives for Retail Banking division.