Responsible for developing, launching and managing Retail products and services. Enhance the Bank’s profitability by maximizing profitability of existing products and services through continuous monitoring and ensuring that the products under management are positioned competitively and their related operations are maintained efficiently and cost effectively. Drive all new products and services initiatives from conceptualization till launch to deliver superior customer value and open new avenues for revenue generation for the Retail Banking.
Develop and manage Sharia’s compliant products and services with the objectives to increase profitability, customer base and market share.