Great Eastern Takaful expects RM20mil sales from family term plan
Great Eastern Takaful Sdn targets RM20mil of total weighted contribution from its new product, i-Great Idaman. The family Takaful term plan provides biennial cash payout combined with protection. The group expects to get about 5,000 to 6,000 customers within the one year of the launch. According to Great Eastern Takaful chief executive officer Zafri Ab Halim the target market were individuals with middle to high income. He added that the product was suitable for people who already have medical protection and are seeking for other type of offerings.
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