Women are starting to play an increasingly influential role in the family businesses of the Gulf region that account for approximately 90 percent of commercial activity there. As women become more economically independent, the decision-making process has shifted to incorporate women's interests and motivations. However, it is essential that women are fully equipped with the right knowledge, tools and skills. Therefore, Gatehouse Bank has initiated a corporate social responsibility project to promote financial literacy among women in the GCC. The bank shares its skills and knowledge with women in Saudi Arabia, Kuwait and Qatar.