Islamic Bank of Britain reported an increase of 63% in home financing and an increase of 43% in long-term savings deposits for the first three quarters of 2012. Key factors in stimulating the growth and demand were the launch and development of new savings products, the IBB Home Purchase Plan (HPP, the Sharia compliant mortgage alternative) and Buy to Let Purchase Plans, which were strongly supported by effective sales and marketing strategies. Currently, IBB is the leading provider of retail Islamic financial products in the UK and is searching for ways to increase the number of Islamic Banking products it offers to the market.