According to experts from Ernst & Young, Saudi Arabia and Egypt are poised to become the most attractive private equity (PE) destinations in the MENA region. Saudi Arabia is the first in the ranking of the most attractive PE investment destinations in 2011. The reasons for that were the initiatives of the Kingdom's government and its relaxed foreign ownership norms. There are some basic factors such as demographics, the robustness of its financial institutions, a very healthy economic outlook and steady growth which play a key role in positioning Saudi Arabia as a leading PE destination.