Family businesses play a key role in the business scene of the Middle East and are intrinsic to the region's economy as well. According to the latest Deloitte ME Point of View publication however, challenges faced by today's family businesses grow in number. Ideas how they can be overcome are discussed in the publication. In the article titled 'Family Businesses: Addressing the challenges faced in today's environment' the competition of family businesses in a more turbulent environment is pointed out. The environment is marked by pluralistic social values, intensified competition, a global economy and rapidly changing politics and regulation.