Shariah Funds: Will they rise and shine?

An interesting concept, slowly gaining momentum in the Indian mutual fund industry, is mutual Fund houses launching specific schemes catering to philosophies reproduced by a particular community.
There are currently 3 Shariah compliant funds in the mutual fund space, one being a passively managed fund, while the other two funds are actively managed.
An observation of the AUM of these funds demonstrates that the ETF's corpus has actually witnessed a downward trend. If a closer look is taken at the total AUM of all equity diversified funds, it could be seen that the actively managed Shariah funds constitute only 0.11% of this total AUM. This clearly shows that the investors for whom this product is actually designed are not really aware about this offering.