It is relatively easily for some sectors, such as mining or retail, to have hard metrics to measure and report on their impacts on the environment and society. But when it comes to stories that effect sustainability impacts, it becomes a hard job.
A project that involves creating a common framework for media companies to report on their sustainability impacts has been initiated for the second time and it seeks consulting from the population.
The first public consultation made some changes in the draft guidelines. For example, a new category, 'content', has been introduced in draft two, including guidance on how to report on the quality of content, and its repercussions.