In order to become popular to young people, Islamic finance must bring a smile upon their faces.
At the Bold Talks 2011, a conference about people who have had their human spirit tested and overcame their breaking points, there was an ex-Guantanamo Bay prisoner, Moazzam Begg, ex-Guantanamo Bay guard who embraced Islam, T.J. Holdbrooks, and globally recognised Stanford University professor, Philip Zimbardo, known for the ‘Stanford Prison experiment.'
Their stories bring emotions to people from all over the world. The conclusions were that at the end, humour, not money builds bridges between people of different ages, interests, ethnicities, religions and geographies.