The idea of a halal food index came from the lookout for an expansion of the Islamic investing. At that point it was noticed that for the everyday Muslim there were no hedge funds or other turbo-charged instruments to relate to.
Seeing a brochure on ingredients, stunning, certification and US$640 billion (RM1.94 trillion) made Rushdi Siddiqui realize that he could create a halal food index that captures those companies and have it available for all investors of the world.