54% Consumers Uncertain Over The Difference Between Islamic And Conventional Banking Services Survey results to be announced at
A recent survey conducted by YouGov Siraj, to understand consumer banking preferences in the region, with a focus on Islamic banking, revealed that 54 percent of consumers cannot differentiate between Islamic and conventional banking services. The reason cited was both banks provide similar products and services.
The findings are crucial particularly, during a period when Islamic banks are differentiat-ing themselves with a renewed emphasis on fundamental ethics at the heart of Islamic banking model.
The survey has also been conducted with an aim to answer an important question: “Would the average customer prefer a bank that promises moral salvation or one which offers friendly, convenient service, value for money, and an envy inducing credit card?” The complete results of the survey will be released exclusively at the International Islamic Finance Forum
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