Barwa Bank takes humorous approach to brand communication
For many, banking is perceived as a very serious and regulated domain that easily dismisses emotional concepts such as humor as a sign of carelessness and irresponsibility. For some, Islamic banking is perceived as an even more serious and dry subject. As Qatar's newest Islamic banking group, Barwa Bank decided to change this perception by running a major campaign in Doha - a campaign designed to make you think again and smile.
Syndicate
