Women’s wealth in the Middle East is expected to grow to $1.1 trillion from the current $786 billion during the 2019-2023 period. As of 2019, more than 40% of women’s wealth in the Middle East is concentrated in the UAE and Saudi Arabia where women control assets worth $102 billion and $224 billion. According to Boston Consulting Group (BCG), women’s wealth is projected to grow at a compound annual growth rate (CAGR) of 8.3% to $140 billion in the UAE and of 5.1% to $273 billion in Saudi Arabia by 2023. Women are likely to set the region’s wealth management trend, if asset managers target this market segment as a business opportunity and personalise their approach. Women are more likely than men to invest on the basis of their values, favouring funds that perform well but also create a positive impact, as opposed to investing solely for performance.